It's all about meaning and relevance.
When no one cares what the CEO is talking about or understands why a particular project is so vital your internal communications are likely to be wasted.
As internal communications specialists, we work to ensure that employee communications campaigns are attention grabbing and answer the vital question "what does it mean to me?"
Our approach towards internal campaigns is to use all the traditional channels of communication but only after we have secured the support and participation of middle managers - the missing link in so many change programmes
In recent years our work has included:
We deliver real energy to communicate change.